Portfolio of
Social Media Content

by Magnus Kallas

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Get your hands on

Different example of Social Media specific work - from hands-on photography to illustrations.

Design Also
Various illustrations in rotoscope style.

Awful Art Shop
Instagram posts for 2020 collection of Awful Art at Teemill.

Bombay Saphire
Instagram post for Bombay Sapphire's virtual art competition.

DKNY
Instagram post for DKNY's virtual art competition.

BiX Medical
Illustration style composition.

This Is Basic
Submissions for Corona related Instagram campaign.

The Craft
Submissions for The Craft: Legacy alternative Social Media posters.

Design Also
Various Instagram posts and print posters for Women's lingerie and accessories retailer.

Fiidi Bear
A series of viral videos made for children to teach the children the pro's of a balanced diet. Staying true to real DIY filming, main characters also did the filming and editing. Behind the scenes.
Work produced as a Designer at Taevas Ogilvy

2013 - Golden Egg

Bronze Award in Digital Design

Fiidi Bear 2: Feed the Bee
Next year the series of viral videos continued with the adventures of a slacker Bee not fit for collecting good honey.
Work produced as a Designer at Taevas Ogilvy

Lemonade's Christmas Dwarf's application
A. Le Coq Lemonade celebrated its Christmas with a simple Facebook campaign that allowed users to send their friends a "lottery" invite: each user would either see a sad video of Dwarf failing with a gift or if lucky, getting a box of Lemonade delivered to the door. Surreal adventures followed.

For the 300 € spent on promoting the FB-app we got:
5098 participators
16 948 invites sent to friends
16 734 invitation accepts (98,7% accepted)
81 winners of box of Lemonade
2642 new Facebook page fans
Campaign's avarage reach was 205 000 – 215 000 per week.

And a follow-up campaign next year with even better results.
Work produced as a Designer at Taevas Ogilvy

Fiidi Bear Prizes
A variety of prizes were produced and given away on holiday season for Facebook page visitor. Those involved printed (and customised) t-shirts and mugs.
Work produced as a Designer at Taevas Ogilvy

Police Public Announcment
Competition work for building youth awareness about creeps hanging around in Social Media.

2012 - Golden Egg

Second Young Creative Award

Idea co-author: Grete Gutmann

Toyota Christmas greeting animation
A Christmas stop-motion greeting produced in Taevas’ office for Toyota’s Baltic clients. We built nature sets and cardboard city using only simple materials available at local stores, which cost around 125 euros in total. Shooting and editing was done in-house.
Work produced as a Designer at Taevas Ogilvy

2012 - Golden Egg

Bronze Award in Digital Design

Public awareness
Competition work addressing the stinking holes in Tallinn's city roads.

Idea co-author: Katrin Koovit

Concept for retro gaming t-shirts with pin-badges
Badges!

Think.Eat.Save
Competition work for Foodprint Ad Competition.
Idea co-author Maarja Laineste

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