Portfolio of
Branding & Identity

by Magnus Kallas

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Two-tone

I dig memorable type-based branding. Minimalistic approach might free resources for better print materials, or even letterpress.

Printers & Stationers identity
Logo for a wine bar on Columbia Road, London. Work included seasonal print designs.

Voxter identity
Online large-scale interactive research for better decision making.
Work produced as a Designer at IM London.

Valge
Logo system for new-media agency in Estonia.

Optimist identity and package design
Optimist Shirt is for a man who loves his work. For a craftsman and an artisan. Built with love and care from durable unwashed denim or chambray, these shirts with nicely shaped patch pockets can be worn as light jackets over a dress shirt or tank top, or by itself. The piece of heritage translated and re-imagined for the modern world, it will always get the work done.
Work produced as a Designer at Taevas Ogilvy

2014 - ADC* Estonia

Package Design Finalist

MillionPlus
Logo symbol for MillionPlus, the Association of Modern Universities, with a view to its social and political responsibilities and the need for it to be seen as progressive.
Work produced as a Designer at IM London

Karksi Blonde Monk and Dark Nun
A kinky name and design identity for light (Blonde Monk) and dark (Dark Nun) tap beers made for pubs offering wider beer assortment. Illustrations are re-imaginations of historical illustrations.